For media buyers
See which ads other brands are scaling and where the budget goes
Every Facebook and Instagram ad with its spend and reach in Europe, countries, days running and Ad Rank day by day. Read the market before you set your next test budget.
Free plan. No card needed.
- 1
BUCAVIbucavi.com$240K29M reach - 2
Kloudykloudyjewelry.com$99.3K8.1M reach - 3
Sava Amsterdamsava-amsterdam.com$78.3K10M reach - 4
Ooomayooomay.com$71.8K8.7M reach - 5
Worthy Alwaysworthyalways.com$69.3K5.7M reach
#1 of 64Testing without outside data is expensive
Test budget spent on guesses
Each new angle costs money to test, and too many of them start from a guess instead of what the market already funds.
The Ad Library doesn’t rank anything
Meta lists a brand’s ads, but it doesn’t tell you which ones get the most money or the most delivery.
Clients want context, not screenshots
When a client asks what competitors are running, a folder of screenshots is a weak answer.
The numbers you check before a test
Spend in Europe per ad
An estimate for each ad in US dollars, built from the reach Meta publishes in the EU and UK and each country’s cost per thousand views.
Ad Rank, every day
Each ad’s position among all the ads of its page, tracked daily. An ad that climbs and holds near the top is the one getting seen the most.
A daily feed of new tests
Follow a keyword, a store or a page with Radar. It adds the new ads every day, so fresh tests show up next to the ones that keep running.
The data inside your AI
Connect Claude, ChatGPT, Claude Code, Cursor or Gemini and ask for the top spenders in Europe in a niche, without leaving your chat.
A pre-test routine
- 1
Pull the top spenders
Filter a niche, a format or a country and sort ads by spend in Europe.
- 2
Separate scale from a burst
Check days running and Ad Rank over time to see which ads the brand keeps pushing.
- 3
Brief your next tests
Save the angles and formats worth testing to a board and share it with your creative team.
What to look at in a brand’s ads
| Look at | Why |
|---|---|
| Ad Rank day by day | Which ad of a brand gets seen the most, and when that changes. |
| Days running | Which ads the brand keeps paying for. |
| Spend in Europe | Where the budget goes, for the ads shown in the EU and UK. |
| Format and countries | What kind of creative scales, and where. |
Frequently asked questions
How accurate is the spend figure?
It is an estimate. We take the reach Meta publishes for each ad in the EU and UK and apply each country’s cost per thousand views. Use it to compare ads and brands, not as an invoice.
What about ads that only run in the US?
Meta doesn’t publish reach outside Europe, so those ads show no spend. You still see their days running, countries and Ad Rank.
What does Ad Rank tell me that days running doesn’t?
Days running tells you an ad is still live. Ad Rank tells you where it sits among all the ads of its page each day, so you can tell a lead ad from one left running in the background.
Can I see a competitor’s ROAS or conversions?
No. Nobody outside an ad account can see that. You get what Meta publishes in its Ad Library, plus our spend estimate for Europe and each ad’s daily history.
Use cases
Plan your next test with the market in front of you
Create a free account and open the Meta ads, products and online stores selling right now.
Free plan. No card needed.