Free tool
Break-even ROAS calculator
Enter one product’s numbers and see the ROAS your ads need before they make money, and the most you can pay for each purchase.
Free plan. No card needed.
Break-even ROAS
1.61
Your ads must bring back at least 1.61 times what they cost to break even.
Profit before ads
24.79
Highest cost per purchase
24.79
How it works
- 1
Profit before ads
Selling price minus product cost, shipping and fees.
- 2
Break-even ROAS
Selling price divided by the profit before ads.
- 3
Read it
Below it, every sale from an ad loses money. Above it, you keep the difference.
Frequently asked questions
What is a good ROAS?
Any ROAS above your break-even ROAS makes money. The lower your margin, the higher the ROAS you need.
Should I include my own time or fixed costs?
This calculator counts the costs of each sale. Fixed costs, like apps and your time, come out of the profit that is left.
Resources
Check which ads keep running in your niche
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